Frontend Developer · WordPress Specialist · UX-Aware Builder
Code with intention.
Design with depth.
The developer who reads Figma, writes clean code, and thinks in business outcomes.
I'm Paria Haghi — 8 years building performant, UX-driven websites, from WordPress architecture to modern React frontends, for businesses that care about the details.
Selected Work
Projects where strategy and craft meet.
01
Rotaflow
WordPress Rebuild · SEO · Data Architecture
Full-scale WordPress rebuild for a Canadian fire protection and utility company with 30+ years of industry history. The challenge: a large content library with established SEO equity that must be preserved through migration — paired with a data architecture and marketing framework built for long-term lead generation.
2026
Canada
In development
“I notice spacing errors in restaurant menus. Occupational hazard.”
About
I build websites the way I wish they were always built — with precision, purpose, and care.
Over eight years, I've built everything from lean landing pages to complex WooCommerce platforms serving multiple markets. My background spans frontend engineering, WordPress architecture, UX implementation, and conversion-focused development.
I've worked with multinational companies and independent founders — always bringing the same level of care to both. I care deeply about visual detail, spacing systems, typography, and the invisible things that make a website feel right.
What sets me apart is that I think in systems. I don't just implement — I architect. I don't just code — I collaborate. And I never ship something I wouldn't be proud to put my name on.
Currently accepting new projects
8+
Years of experience
50+
Projects delivered
4
Countries worked in
01
Technical
I write clean, scalable code that other developers can understand and build on. Performance isn't an afterthought — it's part of every architectural decision.
02
Strategic
I understand that websites are business tools. Every design decision is weighed against its impact on conversion, clarity, and the user's journey.
03
Human
I've worked with designers, stakeholders, product managers, and founders. I know how to translate between disciplines and bring clarity to complex requirements.
Services
What I do, and what you can expect.
WordPress Development
Custom WordPress builds, theme development, Elementor architecture, plugin customization, and performance optimization. From a clean setup to a scalable, maintainable system.
Frontend Engineering
Pixel-precise Figma-to-code implementation, responsive layouts, animation, and interaction design. Clean, semantic, accessible HTML/CSS/JS built to last.
UX Implementation
Bridging the gap between design and engineering. I collaborate with designers to ensure what they envision is what users experience — in every pixel, interaction, and flow.
Conversion & Lead Gen
Lead generation architectures, landing page optimization, form flows, GA4 event tracking, and thank-you page design. Websites that don't just look good — they perform.
Website Rebuilds
Strategic migration and rebuilds that protect your SEO equity, improve performance, and modernize your digital presence. Zero-downtime migration planning included.
Consultation & Audit
Not sure where to start? I offer technical audits, architecture reviews, and strategic consultations for teams needing expert perspective before committing to a build.
Not sure which service fits your project? Let's figure it out together.
My Process
How I work — from first conversation to launch.
01
Understand
Before writing a single line of code, I invest time in understanding your business, your users, and what success looks like. I ask the questions that most developers skip.
02
Architect
I plan the structure before building it — content hierarchy, component architecture, performance strategy, and technical dependencies. No surprises mid-project.
03
Build
Clean, documented, maintainable code. Pixel-precise implementation from Figma or wireframes. Every interaction tested across devices and browsers.
04
Refine
I don't consider something done when it's functionally complete. The final 20% — typography, spacing, micro-interactions, performance — is where the quality lives.
How I Think
The principles behind every decision I make.
These aren't rules I follow mechanically. They're the result of eight years of shipping things, watching what breaks, and learning why.
A website that looks beautiful but doesn't serve its business goal is a failure — it just takes longer to notice. My first questions aren't about design. They're about what success looks like and what's standing in the way.
Tech Stack
The tools I trust for production-ready work.
WordPress Ecosystem
Frontend
Build & Tooling
Design & Collaboration
Performance & SEO
Integrations
Infrastructure
What Clients Say
Trust built through results, not promises.
It was a pleasure working with Paria on our WordPress website. She was professional, detail-oriented, and consistently delivered high-quality work. Her communication was clear and timely, and she approached each task with care and precision. I highly recommend her to anyone looking for a reliable and skilled WordPress developer.
Client
Upwork · 5.0
Paria delivered excellent work in a very short time. Beyond completing the tasks we requested, she also provided valuable feedback that significantly improved the final result. Highly recommended.
Client
Upwork · 5.0
100%
Client satisfaction
8+
Years of practice
50+
Projects shipped
0
Missed deadlines
Contact
Have a project in mind?
Let's make something
worth building.
Or reach me directly at hello@paria-haghi.com
Connect
LinkedInResponse time
Within 24 hours
Availability
Open to freelance & consulting
Currently accepting new projects