Frontend • WordPress • Strategy
I ship usability and conversion.
Front-end Developer & WordPress Specialist bridging design, development, and business goals to create websites that perform.
About
I build websites the way I wish they were always built — with precision, purpose, and care.
“I notice spacing errors in restaurant menus. Occupational hazard.”
Over eight years, I've helped companies build websites that are maintainable, scalable, and designed to support real business goals. My background spans frontend engineering, WordPress architecture, UX implementation, and conversion-focused development.
I've worked with multinational organizations, growing businesses, and independent founders — adapting to different teams, processes, and levels of complexity while bringing the same attention to detail to every project. I care deeply about visual detail, spacing systems, typography, and the invisible things that make a website feel right.
What sets me apart is that I think in systems. I don't just implement — I architect. I don't just code — I collaborate. I sit comfortably between design and development, understanding how products are intended to work, how users experience them, and how they need to be built to remain maintainable over time. And I never ship something I wouldn't be proud to put my name on.
Every engagement starts with understanding the business and the users before any code is written.
Available for freelance and consulting engagements.
At a glance
- 8+ Years
- of experience
- Systems Thinking
- Connecting user needs, business goals, and implementation
- Remote Collaboration
- Working across teams & time zones
01Build
I write clean, scalable code that other developers can understand and build on. Performance isn't an afterthought — it's part of every architectural decision.
02Think
I understand that websites are business tools. Every implementation decision is weighed against its impact on conversion, clarity, user experience, and long-term maintainability.
03Connect
I've worked with designers, stakeholders, product managers, and founders. I know how to translate between disciplines and bring clarity to complex requirements.
How I Think
The principles behind every decision I make.
These principles weren't learned in theory. They come from years of shipping real projects, solving real problems, and watching what holds up long after launch.
Services
How I help teams build, improve, and evolve their websites.
WordPress Development
Custom WordPress builds, architecture, Elementor implementation, theme development, plugin customization, and performance optimization — scalable systems designed to remain maintainable over time.
Frontend Engineering
I translate design into production-ready experiences with careful attention to detail, accessibility, responsiveness, and usability. Working closely with designers, I help ensure what is envisioned is what users actually experience.
Website Rebuilds & Migrations
Strategic rebuilds and migrations that modernize websites without sacrificing SEO equity, performance, or stability. From technical planning to launch, every decision is made with long-term maintainability in mind.
Consultation & Strategy
Technical audits, architecture reviews, implementation planning, and performance analysis — strategic guidance for teams before they commit to a rebuild, migration, or large-scale website initiative.
Not sure where to start?
Whether you're planning a rebuild, improving an existing site, or exploring a new idea, I'd be happy to help you think it through.
Selected Work
Selected work where business goals shaped the build.
01
DrBalcony
WordPress Rebuild • SEO • Conversion
Rebuilt a lead-generation platform for a US-based inspection company, connecting CRM workflows, call tracking, and conversion analytics into a unified acquisition system designed for long-term growth.
2025–2026
United States
02
NexaLand
E-Commerce • WooCommerce • Product Development
Built and continuously evolved a WooCommerce platform from the ground up, including custom dashboards, timezone-aware experiences, and product features delivered across years of active development.
2023–Present
United States
03
Rotaflow
WordPress Rebuild • SEO • Information Architecture
Rebuilding a 30-year-old company website while preserving SEO equity, restructuring a large content library, and creating a scalable architecture for future marketing growth.
2026
Canada
Case study in progress
Client Feedback
What teams say after launch.
It was a pleasure working with Paria on our WordPress website. She was professional, detail-oriented, and consistently delivered high-quality work. Her communication was clear and timely, and she approached each task with care and precision. I highly recommend her to anyone looking for a reliable and skilled WordPress developer.
Verified Upwork Client
Upwork · 5.0
Paria delivered excellent work in a very short time. Beyond completing the tasks we requested, she also provided valuable feedback that significantly improved the final result. Highly recommended.
Verified Upwork Client
Upwork · 5.0
Contact
Have a project in mind?
Let's build
something considered.
Or reach me directly at hello@paria-haghi.com
Carefully considered responses, typically within one business day.
Connect
LinkedInWorking with
Startups, agencies & growing businesses
Focus
Usability • Conversion • Performance